Dishwashers in India continue to be perceived as a luxury rather than a necessity for the majority of consumers, thereby impacting the category’s penetration in the country. Such a perception is largely due to the appliance’s relatively high price points, low consumer awareness of its potential benefits, and limited widescale availability beyond metro cities.

Retail volume sales of dishwashers in Ukraine continued to recover from the steep decline in demand recorded in 2022, following the outbreak of war. Despite a further strong rate of growth in retail volume sales, the market size of dishwashers remained below the 2021 level at the end of the review period.

Demand for dishwashers in Germany continues to decline in 2024, as unstable economic circumstances persist. Consumers are still postponing purchases until they become necessary, due to rising costs. Thus, sales are mostly driven by replacement purchases. Another factor that is particularly driving down demand is the dominant built-in segment due to a stagnating housing market. As built-in dishwashers hold the majority of share in Germany, due to the trend towards smaller homes and consumers want

Retail volume sales of dishwashers fell in Israel in 2024. The import reform should in theory benefit consumer appliances like dishwashers by allowing machines that meet EU standards onto the market more easily due to the removal of trade barriers. However, due to the Israel-Hamas War, this reform is currently not having much impact as international companies are waiting to see what happens in the country first and are waiting for a return to normal importing procedures and schedules before atte

Dishwashers in South Korea, which experienced robust growth until 2021, due to the pandemic and rising adoption rates, has since been heavily impacted by the normalisation of growth the ongoing economic recession. The high inflation environment, coupled with the increasing price sensitivity of consumers, has led to a slowdown in demand for high-priced consumer appliances such as dishwashers. Many of the consumers who had the intention to purchase a dishwasher have already done so, leading to sat

In 2024, cost of living pressures had a negative impact on retail volume sales of dishwashers in Sweden. Consumer purchasing power has weakened substantially over 2024 forcing shoppers to capitalise on discounts during promotional periods, whilst more consumers purchased on credit or bought second-hand dishwashers. The retailer NetonNet found that consumers were willing to delay purchases until key promotional periods, such as Black Friday, and were increasingly active in their search for price

Dishwashers in Portugal experienced another year of retail volume decline over 2024, with category sales still normalising following the surge in new purchases during the pandemic. Subsequent years have seen a slowdown in new housing constructions and lower disposable income which has pushed sales of dishwashers into decline. Despite inflation falling, average prices continue to increase in dishwashers due to the premiumisation trend. As household penetration of dishwashers rises in Portugal, co

The shift in spending from goods to experiences combined with the weak housing market, has stifled demand for dishwashing appliances in Taiwan over 2024. This has led to reduced capital spent on dishwashers, in addition to other major appliances. In addition, younger adults have returned to eating in foodservice establishments since the pandemic. With more people also using food delivery services including UBEREATS and Food Panda, this trend inevitably reduced cooking time at home and less consi

Dishwashers in Romania registered another strong performance in 2024, with robust growth in current value and volume terms. Household penetration remains low due to limited consumer awareness and the popularity of wash dishes by hand, although the perception of dishwashers is evolving. Romanians are attracted by these appliances and are becoming more informed about the benefits of dishwashers. Consumers are gravitating towards products with low energy and water consumption, and which are ergonom

Retail volume sales of dishwashers are set to fall in Norway in 2024. The decline in sales is being driven by cost of living pressures, with inflation and higher for longer interest rates lowering household spending power and weakening consumer sentiment. Consumers are proving unwilling to invest in big-ticket items such as dishwashers when their finances are stretched. In addition, the sluggish housing market is reducing key sales opportunities, with a notable correlation between the housing ma

The slump in demand for large appliances equally affected dishwashers in Morocco, with retail volume sales declining over 2024. Built-in dishwashers performed slightly better than their freestanding counterparts as the former are mostly purchased by upper income consumers who are generally resistant to price hikes. Upper income consumers continued to purchase dishwashers to complement their kitchens and impress their friends and family. Dishwashers are often sold in the weeks leading up to Ramad

Demand for dishwashers in Hong Kong continues to grow, supported by greater education about this appliance and visibility in retailers. There has been an uptick in the number of advertisements via both digital and physical channels from retailers due to a greater focus on driving awareness and sales.

The elevated cost of living and interest rates have reduced consumers’ confidence, having a direct impact on their willingness to invest in a new dishwasher in Australia. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey (fielded January to February 2024), approximately 80% of respondents were concerned that the cost of everyday items was rising, while at the same time, only 19% of respondents agreed that they were going to increase their spending on new technolog

The drop in the demand for dishwashers in Egypt in 2023 was underpinned by the sharp devaluation of the Egyptian pound in the black market. This was especially the case in the second half of the year, when the valuation of the Egyptian pound weakened steadily to reach a currency exchange rate of EGP72.00 per US dollar in January 2024. Also, the availability of several brands and models was negatively affected by the import difficulties that resulted from the foreign currency shortage that hit th

Retail volume sales of dishwashers are set to fall slightly in Hungary in 2024. The dishwashers category has not been significantly affected by the strong price increases seen in the market, as owning a dishwasher is perceived not only as convenient for consumers, but also as offering water savings, which is important during times of high inflation.

Dishwashers have yet to achieve widespread adoption in Poland, with penetration rates remaining somewhat lower than some European countries. In 2024, uptake remains slow primarily due to economic constraints, with many consumers viewing dishwashers as non-essential luxury items, especially in the context of high living costs and tighter household budgets. Nonetheless, household penetration of dishwashers is rising at a pace and should reach over 55% in 2024. Consumers are drawn to the convenienc

Sales of dishwashers continued to decline in retail volume terms in 2024. The market continued to face challenges in 2024 due to prevailing economic uncertainty and a deflated housing market. Consumers remained cautious with their spending and many people delayed replacing their existing dishwashers. Additionally, the increased cost of borrowing also meant that many people postponed home renovations, with this also having a negative impact on demand for dishwashers. For those consumers that did

The household penetration of dishwashers in Greece is gradually increasing, but remains lower in comparison to some other major appliances. In 2024, retail volume sales of dishwashers continued to rise. This was largely due to consumers leading busy lifestyles seeking convenience. Dishwashers retain a higher appeal amongst families and larger households, while gaining traction in smaller households. Importantly, advances in dishwasher technology have led to more energy-efficient and water-saving

Historically, dishwashers were predominantly seen in commercial settings, such as restaurants and hotels, but there has been a noticeable shift toward residential usage in recent years with the household penetration rate reaching 10% in 2024. As lifestyles in Singapore become busier, with both partners in households often engaged in full-time work, the demand for appliances that save time and reduce daily chores has surged. Dishwashers, once considered a non-essential luxury, are now viewed as v

Similar to the performances of other categories of major appliances, dishwashers in Vietnam saw retail volume sales decrease in 2024. However, overall, the downturn in retail volume sales was marginal at the end of the review period. Indeed, built-in dishwashers posted a moderate increase, from a very low base, although this was insufficient to offset the decline in retail volume sales of freestanding dishwashers. Consumers in Vietnam remain conservative and hesitant about making large outlays,

Demand for dishwashers remains relatively low in Indonesia, with a household penetration rate of less than 1%, with many people continuing to prefer washing their dishes manually. Dishwashers are still perceived as more niche consumer appliances, not widely seen as a necessity. This perception is especially prevalent amongst lower income households, for whom the cost of purchasing and operating a dishwasher is often considered too high. Consequently, these families find it more practical to stic

A decline is anticipated in retail volume sales of dishwashers in the US in 2024. With inflation continuing to drive up prices, some consumers have had to focus their spending on essentials rather than expensive non-necessities such as dishwashers. Moreover, with high house prices and mortgage rates, the housing market has not been seeing much movement, which is important as sales of dishwashers have historically relied on a robust housing market. Approximately half of sales of dishwashers are t

Retail volume sales of dishwashers in the United Arab Emirates continue to recover, although overall demand remains below pre-pandemic levels. Modest growth is being driven by consumer demand for time-saving technologies and convenience due to busy lifestyles.

Dishwashers remains an extremely niche category and there is a very low consumer awareness around the appliance in Nigeria, which hampers the development of this category. The higher rate of inflation and poor economy has only weakened demand for dishwashers in 2024. Although there has been growing demand among middle-income households in the review period, lower consumer purchasing power has slowed this trend, with steep decline in volume sales over 2024. Most consumers in Nigeria still rely on