This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

This report covers the retail sector in Central America and the Caribbean. Euromonitor International’s definition of the region includes the following countries:

Over the review period, demand has gradually shifted towards higher-alcohol beers, exemplified by the popularity of Sakara 15% in both 500ml can and bottle formats. These products are particularly sought-after in tourist areas and among younger urban consumers in Cairo and other major cities. Nonetheless, standard 5% beers, such as Stella and Heineken, continue to hold strong appeal – especially among older and higher-income demographics and within e-commerce, where they remain in high demand. O

The spirits category in Egypt continued its growth trajectory in 2024, driven by strong consumer demand for white spirits such as vodka and gin. These remain popular choices among diverse demographic groups, supported by rising interest in cocktail culture, particularly in urban areas and during summer months. Manufacturers responded to this demand with a variety of new product sizes, providing greater convenience and affordability. While white spirits retained the largest share of the category,

Alcoholic drinks in Egypt recorded healthy growth in 2024, driven predominantly by the strong performance of beer, the largest category, and a surge in demand for RTDs, the fastest-growing category. Shifting consumer demographics – particularly the rise of younger drinkers – are reshaping the landscape, fuelling interest in RTDs and fostering a more experimental drinking culture. At the same time, premiumisation continues to influence wine, with consumers increasingly appreciating quality and or

Cider/perry remains insignificant in Egypt with strong sales unlikely to emerge over the forecast period.

In 2024, an increase in the demand for cigarettes helped tobacco in Egypt to rebound from an overall decline in retail volume sales in 2023. Tobacco in Egypt stabilised in terms of production and supply after a tough period where economic challenges and currency devaluations led to scarcity in foreign currency. This directly affected imports of tobacco raw materials, causing disturbances in the market and shortages in the retail channel. In 2024, no noticeable shortages were witnessed in the mar

Wine continues to register strong growth in Egypt, standing out as one of the most dynamic alcoholic drinks categories in 2024. Building on momentum from the review period. The surge is being driven by the growing presence of premium wines, which are increasingly aligned with consumer preferences. At the same time, the development of on-trade channels – especially in upscale, touristic, and hospitality venues – is reinforcing wine’s visibility and accessibility. These factors are contributing to

In 2024, ready-to-drink (RTD) products continued to emerge as the fastest-growing category in Egypt’s alcoholic drinks market. The rise in demand has been driven by shifting consumer demographics, especially the increasing influence of younger adults seeking convenient, affordable, and flavour-forward alcoholic options. Fruity flavours, playful packaging, and the perception of higher alcohol content have helped RTDs gain traction among a generation looking for easy-to-enjoy formats suited to bot

Cigars, cigarillos and smoking tobacco in Egypt continued to witness divergent demand trajectories at the end of the review period. In 2024, cigars and cigarillos witnessed further declines in retail volume sales, albeit at a slower pace than in 2023. Meanwhile, smoking tobacco, dominated by pipe tobacco, registered a further moderate increase in retail volume sales in 2024. In general, as a result of economic uncertainty and high inflation, leading to high prices, the demand for cigars and ciga

Newer product types dominated smokeless tobacco, e-vapour products and heated tobacco in Egypt at the end of the review period. Retail volume and current value sales of heated tobacco and e-vapour products continued to rise fast in 2024, while smokeless tobacco remained negligible. Heated tobacco continued to gain momentum as awareness and demand grew, with many consumers shifting from cigarettes to this perceived less harmful alternative. While the shift from cigarettes to heated tobacco is dri

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.

The other pet food category in Egypt is experiencing a marked contrast in volume and value sales over 2025. While volume growth remains modest, the category saw a significant surge in value, driven by substantial price increases in the first quarter of the year, due to inflationary pressures and escalating fuel costs. The ownership of birds, fish, and other small mammals/reptiles is low in Egypt when compared with dog and cat ownership. Birds and fish are considered a short-lived experience for

Pet food in Egypt witnessed robust volume growth in 2025, despite the economic challenges posed by rampant inflation and political instability. There was notable surge in prices, by 15% on average, although this was mitigated by currency stability. Critically, consumers have continued to spend on pet care, particularly within the dog and cat food categories. While the price hikes have contributed to a rise in market value, consumer demand for pet food remains resilient due to the growing number

Despite a challenging economic climate, pet products in Egypt faces modest volume growth in 2025. However, a significant value surge was observed, driven by price hikes exceeding 15% in the first quarter. These price increases were largely attributed to uncontrolled inflationary pressures, which affected all products. Notably, the rising pet population in Egypt contributed to sustained demand, even amid economic hardship. Pet healthcare products demonstrated the strongest performance, reflecting

Cat food in Egypt experienced a surge in value sales over 2025, which can be largely attributed to retail price increases in the first quarter of the year. Nonetheless, retail volume sales remain consistent, bolstered by rising cat ownership and a significant increase in awareness of cat’s nutritional needs. Cat owners are showing a greater understanding of the importance of tailored nutrition, recognising that different life stages, breeds, and health conditions necessitate specific dietary req

Despite a challenging economic landscape marked by inflation and economic instability, dog food in Egypt continues to witness dynamic growth in value terms, with prices surging by over 15% in 2025. Retail volume growth picked up in 2025, primarily fuelled by the evolution of the pet humanisation trend and the strong consumer preference for affordable local brands. The rising cultural acceptance of pet ownership in Egypt is also a key factor driving volume sales. Dry dog food remains the top-perf

Men's grooming in Egypt experienced a decline in volume sales in 2024 despite a notable increase in current value terms. This was the result of significant price hikes across product categories, attributed to several economic factors affecting both imported and domestically produced goods. The considerable devaluation of the local currency in March resulted in a sharp rise in the cost of imported raw materials. Furthermore, multiple fuel price increases escalated transportation and production co

Oral care in Egypt saw a slight increase in volume sales but a substantial rise in overall category value in 2024. This was directly attributable to significant price increases which resulted from the devaluation of Egyptian pound, which raised the cost of imported oral care products. Despite the volume increase, local consumers are generally spending significantly more on oral care products in the face of inflation, highlighting the essential nature of this category

In 2024, beauty and personal care in Egypt presented a complex picture of current value growth and volume decline, heavily influenced by the nation's challenging economic landscape. Soaring inflation, reaching 26.5% in 2024, and the dramatic devaluation of the Egyptian pound in March 2024 (losing over 60% of its value) triggered significant price hikes exceeding 30% across the board, marking the third consecutive year of such increases. This erosion of consumer purchasing power fundamentally res

Depilatory sales volumes in Egypt saw a modest decline in 2024, primarily due to significant price increases resulting from the substantial devaluation of the local currency in March. This devaluation had a cascading effect, resulting in higher costs for imported raw materials essential for depilatory production, such as blade metal, and further exacerbating existing shortages of foreign currency required for these imports. This combination of factors rendered depilatory products considerably mo

Colour cosmetics in Egypt saw a decline in volume sales in 2024, largely due to a series of substantial price increases. Prices have surged by over 40%, following even steeper rises after local currency devaluation in March. These ongoing price increases have placed considerable strain on local consumers, compelling them to prioritise essential items over discretionary purchases like colour cosmetics.

In 2024, sun care in Egypt experienced some volume decline while current value sales increased substantially. This growth in value was primarily driven by a significant rise in unit prices, averaging over 30%, a direct consequence of the devaluation of the Egyptian Pound, which inflated the cost of both imported and locally manufactured sun care products.

In 2024, deodorants in Egypt experienced significant value growth, largely driven by price hikes exceeding 30% following the devaluation of the local currency in March, along with subsequent increases in fuel prices. These economic challenges directly impacted production and distribution costs, which were ultimately passed on to local consumers.