Sales of vegetables are projected to see a return to growth in retail volume terms from 2025 onwards, boosted by several factors. First, more stable rates of inflation should make prices of fresh vegetables more accessible to more households, while this should also support a general increase in disposable income.
Innovation within vegetables in Italy is far behind that being seen in many packaged food categories. However, to stimulate consumption and bring it back to a high level, companies are using considerable resources to increase the variety of vegetables available on the market.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See all of our definitionsThis report originates from Passport, our Vegetables research and analysis database.
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