From 2024 to 2029, total volume sales of vegetables in Japan are anticipated to experience little movement, with just a marginal decline, primarily influenced by the ongoing decrease in the country’s population, and a notable shift towards packaged food. Japan has faced a declining birth rate for decades, exacerbated by an increasing number of unmarried individuals and delayed marriages.
The forecast period presents promising opportunities for imports of vegetables in Japan, largely due to the ageing population of farmers. Despite Japan’s rich variety of seasonal vegetables available throughout the year, the demographic challenges posed by an older farming workforce may hinder domestic production.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See all of our definitionsThis report originates from Passport, our Vegetables research and analysis database.
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