Vitamins in India is poised for sustained retail current value growth in the forecast period. Although both multivitamins and single vitamins are expected to see increasing sales, the latter is set to continue to see the better growth performance, with vitamins B and D anticipated to account for the highest sales and maintain growth.
While conventional pill and capsule formats remain dominant in vitamins, innovative new formats are steadily gaining popularity amongst Indian consumers. These alternative options are reshaping the market by offering convenience and improved user experiences.
In 2024, pharmacies and direct selling are expected to remain the dominant distribution channels for vitamins and dietary supplements in India. However, the rapid expansion of online platforms is reshaping the landscape.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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