Vitamins are expected to remain an important part of the German consumer health landscape. Although retail volume growth is predicted to be considerably slower compared to the review period, consumption is expected to remain relatively high.
The outlook for vitamins in Germany is positive over the forecast period. In terms of ingredients, while consumers once focused on taking only essential vitamins, this trend is likely to shift.
Alternative, functional wellness products enriched with vitamins are likely to challenge standard multivitamins and single vitamins in the coming years. Many local consumers will search for products that address specific health conditions, such as sleep issues, mood disorders and stress.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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