Rising interest in self-care, health, and wellness is expected to persist over the forecast period, with a growing emphasis on holistic wellbeing. However, as lifestyles and diets continue to evolve, the overall demand for vitamins as supplements is anticipated to gradually decline, leading to modest negative growth trends over the next five years.
Over the forecast period, consumer interest is expected to shift from traditional health-related topics to broader concerns around wellness and appearance, driving growth in the vitamin E market. Unlike many other single vitamins, vitamin E is poised to be one of the few experiencing future growth.
As vitamin purchases and usage tend to be less complex than OTC medications, with fewer risks for abuse, they fall into the same classification as foods. As such, the availability of vitamins is far less limited than that of OTC products, making it more convenient for consumers to purchase vitamins.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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