Although the outlook for vitamins in South Africa is positive over the forecast period, retail volume growth is predicted to be marginally slower compared to the review period, as many local consumers are likely to remain under financial pressure until the economy improves. Consumers who continue to purchase vitamins will remain a niche target audience who purchase these products for health reasons.
Vitamins face a potential threat from consumers adopting a more holistic approach to their health and wellness, such as favouring natural or fresh products, and participating in regular exercise to support their immune systems. To balance their budgets, some consumers will cut vitamin purchases, and prioritise fresh foods which can provide a natural form of vitamins without the need for supplementation.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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