Online sales are expected to see increasing market penetration over the forecast period as Israelis are expected to want to consume increasing amounts of vitamins to prevent or cure various health complaints. The ease with which consumers can make online purchases means that people can easily find which vitamins and format delivery system they desire and order it quickly.
Herbal/traditional variants are expected to take growth and sales away from standard products as the desire to consume healthier products continues to take hold. In addition, consumers who have been used to taking traditional remedies for various health issues or vitamin deficiencies are likely to be attracted to herbal variants as these are perceived to be healthier and not so harmful.
Israeli consumers are expected to demand ever more different types of product delivery despite the already large number of different types of product formats in the market in 2024. Consumers want to make sure that the vitamins they consume are delivered to the body in the quickest way possible so that they can immediately take advantage of the vitamins consumed.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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