Chocolate confectionery in Argentina saw strong current value growth in 2025; however, this was primarily the result of price inflation rather than volume recovery. Retail volume sales declined significantly in 2024 due to weakened consumer purchasing power amid a shrinking economy and persistent inflation. Although macroeconomic indicators began to improve in the second half of 2024, the effects on consumer spending have remained limited, with chocolate still perceived as a non-essential indulg

Chocolate confectionery is set to record a moderate increase in volume sales in 2025 in Algeria, with high current value growth mainly driven by inflation and with constant value growth being more muted. Ongoing interest in indulgence is expected to support increased volume sales. Chocolate with toys is expected to be the most dynamic product in terms of value growth. This is due to the rising availability and variety of such offerings, as well as a high birth rate and large proportion of child

Chocolate confectionery in Hong Kong registered robust current value growth in 2025, and more muted volume growth, with tablets enjoying the most dynamism. As global prices reached historic highs at the end of 2024, brands have been compelled to innovate to sustain consumer engagement. The ongoing supply chain shortages have led many companies to adopt shrinkflation strategies, allowing them to maintain price stability while adjusting product volumes. However, high living costs are prompting bra

The global cocoa crisis impacted chocolate confectionery in Finland in 2024, with unit prices continuing to rise in 2025. This is expected to drive double-digit growth in retail current value sales in 2025. The situation is challenging and players have had to develop strategies to stand out in competitive arena. Offering consumers more unique as well as enhanced flavour experiences is proving to be a winning strategy. One interesting development is Fazer Thin tablets, introduced with dark, milk

Retail value sales of chocolate confectionery are rising in 2025, driven primarily by sharp increases in cocoa prices and the continued trend toward premiumisation. Higher unit prices are putting pressure on volume sales, which are recovering more slowly in the current economic climate. However, Swiss consumers continue to value chocolate as a staple indulgence, sustaining demand despite rising costs.

Retail value sales of chocolate confectionery are set to rise strongly in current terms in Belgium in 2025. This strong current value growth is largely due to a significant rise in cocoa prices and to the hurdles of complying with EU Deforestation Regulation. In this context, given chocolate’s popularity and importance, and the fact that it is a traditional domestically produced product, demand for chocolate confectionery is proving resilient and inelastic. Despite unit prices going up by close

In 2025, the Malaysian chocolate confectionery market is undergoing a shift towards premiumisation, driven by both consumer preferences and economic pressures. Malaysians are increasingly drawn to smaller, more indulgent chocolate formats that offer a sense of luxury without the guilt of overconsumption. For example, Snickers’ fun size bars and similar miniaturised offerings have become popular, allowing consumers to enjoy chocolate in controlled portions. This trend aligns with growing health c

Chocolate confectionery in Vietnam has been experiencing significant pressures over 2024 and 2025, primarily driven by rising cacao prices and economic uncertainty. The price of cacao has dramatically, doubling to VND260,000 per kg, substantially increasing production costs for leading chocolate brands. These higher input costs are being passed on to consumers through increased retail prices, making chocolate - often perceived as a premium snack - less affordable to price-sensitive consumers.

Chocolate confectionery is seeing robust value sales in Mexico in 2025, with volume growth notably lower and slightly down compared to 2024. This situation is caused by high prices and low consumer spending power overall, as budget-conscious consumers prioritise essential needs over discretionary categories such as snacks. Chocolate confectionery is being particularly affected, due to globally hikes in the costs of main ingredients such as cocoa and sugar. This impact is especially noticeable in

Retail current value sales of chocolate confectionery in the United Arab Emirates are projected to grow strongly over 2025, if at a slower rate than in 2024. Chocolate confectionery’s popularity has increased in the market due to Dubai chocolate. While the Middle East has other unique chocolate offerings, such as chocolate-covered dates and camel chocolate, these are mostly been bought as souvenirs and their popularity has grown organically over the years. In contrast, Fix Dessert Chocolatier LL

Chocolate confectionery in the US is registering solid though inflation-driven value sales growth in 2025, while retail volumes have been in decline since 2022. A primary contributor to this downward trend is the sharp spike in cocoa prices that began in 2024. The rise in cocoa costs significantly increased production expenses, resulting in higher retail prices and prompting greater consumer price sensitivity, especially towards non-essential, indulgent products. In 2025, all members of chocolat

Value sales of chocolate confectionery are set to grow in 2025, primarily due to increased unit prices. The category is expected to continue the same trend observed in 2023 and 2024, with high price inflation leading to declines in retail volume, while supporting modest but positive value growth. Countlines remains the largest category, set to follow the overarching trend of negative volume sales, but positive value growth.

Value sales of chocolate confectionery are set to increase in Japan in current terms in 2025. As global cocoa prices soar, the cost of chocolate products in Japan has also increased, prompting consumers to shift towards alternative sweet treats such as chocolate-coated biscuits. Despite a decline in volume sales during 2024 and 2025, value sales have seen an upward trend due to higher unit prices. Within this changing market, tablets – which are relatively low-priced items with a high chocolate

Value sales of chocolate confectionery in China have been rising over 2024 and 2025, with several factors explaining growth here. Both global and local chocolate brands are expanding their presence through enhanced distribution channels such as snack shops in low-tier cities and social e-commerce platforms. However, value growth is showing signs of slowing in 2025, suggesting potential challenges arising from the macroeconomic context.

Current value sales of chocolate confectionery rose modestly in Denmark in 2025, supported by steady consumer demand and an ongoing preference for indulgent, high-quality treats. Despite rising production costs linked to the global cocoa situation, chocolate remains a staple for a wide variety of occasions, from everyday enjoyment to seasonal gifting. Growth was especially evident in seasonal chocolate and boxed assortments, which gained from new flavour launches and gifting-friendly packaging.

In 2025, the UK chocolate confectionery market is set to achieve strong double-digit growth in current value terms. However, this performance is primarily inflation-led rather than volume-driven. The inflationary pressure within chocolate confectionery is particularly pronounced, positioning it as a notable outlier in a broader retail environment where inflationary trends have begun to stabilise. As a result, retail volume sales are expected to contract, reflecting the impact of elevated unit pr

Chocolate confectionery in South Korea is feeling the impact of environmental factors in 2025. Driven by climate change and crop disease, global cocoa bean supply has declined, leading to significant price increases in 2024 and 2025. The surge in raw material costs has resulted in a double-digit year-on-year increase in unit prices, particularly in 2025. As a result, the retail value of the chocolate confectionery category has grown.

According to the International Cocoa Organization, global cocoa supply is expected to decline by nearly 11% during the 2023/2024 season. Global cocoa prices continue to witness record highs due to shortage of supply from Africa, which is the primary region for the production of cocoa globally. Crop production has been impacted by unseasonal rains and damage to crops, which has impacted the global ecosystem for cocoa. The production of cocoa in India is low, and the country is heavily dependent o

Demand for chocolate confectionery in Brazil continues to rise in 2024. Traditionally, Brazilians have a strong habit of giving gifts on special dates (such as “dia dos namorados” – the local version of Valentine’s Day, Mother’s Day, birthdays, or even when visiting someone from their social circle). Together with fragrances, apparel, flowers and visits to restaurants, chocolate confectionery remains among the most important options for these occasions requiring a gift. Demand for gifts becomes

Following a four-year period of declining sales, the market for chocolate confectionery is expected to see positive, albeit modest growth, in retail volume terms in 2024. Recovery is being tempered by challenges such as escalating commodity prices and rising supply chain costs, which have led many manufacturers to increase their prices. As a result, value growth is anticipated to outpace volume growth. With consumers looking to reduce their expenditure, discretionary items like chocolate confect

Chocolate confectionery is achieving positive value gains in Indonesia, thanks to high unit prices, with retail volume also in small positive retail growth. The high unit prices in chocolate confectionery are attributed to the high costs of cocoa, globally, in particular. Notably, a large percentage of cocoa is grown in West African countries which are vulnerable to weather factors such as drought, crop disease, and uncertainties surrounding geopolitical issues. Cocoa farmers are also struggling

Chocolate confectionery in South Africa is set to maintain retail current value growth in 2024. However, this growth is due to price rises as a result of high food inflation, with retail volume sales expected to continue to decline in this year. With rising prices and constrained household budgets, some consumers have been reducing their spending on non-essential items, including chocolate confectionery. In response to this, many brands have been seeing declining sales, and are having to employ

Premium-oriented varieties with superior quality ingredients and more sophisticated flavours have continued to perform strongly in chocolate confectionery in Guatemala in 2024. Local and international players alike have seen increased interest in such options, prominent examples of which include Tutto Chocolate with Baileys Irish Cream, Colombina Chocolate Con Leche Moments, Gallito Morenito with Caramelised Almonds, Ghirardelli Intense Dark Toffee Almond, Turin Dark Chocolate with Johnnie Walke

Chocolate confectionery sales boomed in Uruguay in 2023, driven primarily by a surge in promotional activity and discounted pricing. With inflation outpacing price increases in the category, manufacturers adopted aggressive promotional strategies across all channels, from modern grocery retailers to small local stores. This aimed to not only boost sales but also position chocolate as a more affordable snacking option compared to alternatives. Supermarkets and hypermarkets witnessed a more consis