In 2024, total volume sales of spirits witnessed positive volume growth, largely due to increasing product availability and increasing consumer awareness and there was better knowledge and appreciation of varying spirits. Though inflation eased, it was still an issue, and this contributed to significant increases in current value sales, coupled with appreciation of the local dinar, which made imports even more expensive.

Wine in Algeria registered modest volume growth in 2024. Still wine drove this growth, due to rising popularity among younger consumers. Increasing tourist numbers also supported volume growth. The culture surrounding wine consumption is also evolving, with young people viewing it as a means of enjoyment rather than intoxication, driving further demand. Nevertheless, wine growth continued to be challenged by increasing taxes on alcohol and significant increases of average unit prices. Still red

Volume sales of alcoholic drinks continued to be low in Algeria in 2024, as it is a Muslin country, where alcohol consumption is generally frowned upon. That being said, there was positive volume growth for beer, wine and spirits. Volume growth was driven by wider product availability and a wider choice. However, volume sales for cider/perry and RTDs continued to be negligible.

While alcoholic consumption remained low in Algeria in 2024, beer registered healthy volume growth, Beer also continued to be the most popular alcoholic drink and also outperformed other alcoholic drinks, partly due to its more affordable pricing. That being said, though inflation reduced, it was still an issue, and this dampened volume growth to an extent, with many consumers avoiding on-trade channels in particular, where beer is more expensive. Domestic mid-priced beer continued to dominate v

Retail volume sales of cigarettes, the largest category within Algeria’s tobacco market, recorded only modest growth in 2024, continuing a clear trend of deceleration observed throughout the review period. Despite the absence of government-sponsored anti-smoking campaigns or comprehensive cessation support, cigarette consumption is being increasingly constrained by economic pressures. The main factors driving the slowdown include rising average unit prices - largely due to repeated tax hikes - a

Algeria’s tobacco market recorded solid growth in current value terms in 2024. However, when adjusted for inflation, performance was more muted, reflecting the erosion of purchasing power among lower- and middle-income consumers. Compounding these pressures, the government enacted significant fiscal measures targeting tobacco consumption. Article 140 of the 2024 Finance Law increased the tax on tobacco products from DZD37 to DZD50 per pack or box, as part of a broader public health initiative. T

Cigars, cigarillos, and smoking tobacco continue to represent niche and underdeveloped areas within Algeria’s tobacco market. Retail volume sales of cigars and cigarillos continued to decline in 2024, largely due to the absence of a cigar-smoking culture in the country. Even among affluent urban consumers, cigars are not widely consumed, and cigar-smoking clubs are virtually non-existent. Limited distribution further hinders the category’s development, as cigars are rarely available in newsagent

The market for smokeless tobacco, e-vapour products and heated tobacco in Algeria continued to expand in current value terms in 20224. Consuming smokeless tobacco has long been legally permitted in the country, with loose US-style moist snuff - locally known as chemma - being the sole smokeless tobacco product available. Smokeless tobacco is traditionally popular among men, while female consumption remains negligible. Moreover, the product is favoured mostly by the older generation, although a g

The population of Algeria is predicted to increase by 17.2%, due to changes in net migration and natural change, standing at a total of 54.9 million citizens by 2040. Algeria’s birth rate is expected to fall between 2024 and 2040. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. Generational cohorts in Algeria will continue to influence consumer expenditure based on their specific purchasing habits and unique demands.

Retail volume growth for nappies/diapers/pants in Algeria in 2024 was down slightly on the previous year. This was primarily attributable to slowing birth rates, though weakened purchasing power also saw some consumers continue to try to save money by favouring reusable cloth nappies. Together with the gradual easing of inflationary pressures, the same factors caused a modest dip in current value growth. Demand remained fairly resilient on the whole, however, as the country’s birth rate is still

Although menstrual care in Algeria continued to expand at a healthy pace in current value terms in 2024, growth was slightly weaker than in 2023. This was partly explained by increased price competition as inflation gradually eased, but also reflected trading down to cheaper options amidst still-elevated cost-of-living pressures. Similarly, heightened budget-consciousness saw many consumers try to use certain product types more sparingly or refrain from buying those they did not perceive as abso

Total current value sales growth for AFH tissue and hygiene in Algeria in 2024 was down moderately on 2023. While this was partly because a reduction in inflation spurred more intense price competition between suppliers, all categories also saw volume growth rates slow from the previous year as private businesses and public institutions continued to trim their budgets amidst still-elevated cost pressures. Nonetheless, demand remained quite resilient overall thanks to broadly favourable demograph

While retail tissue in Algeria continued to perform positively in volume and current value sales terms in 2024, growth rates fell slightly below those recorded in 2023. This was partly due to encroaching maturity, though the slowdown mainly reflected weakened purchasing power among the population following the dramatic surge in the cost of living towards the end of the review period. With household finances still strained, many consumers sought to save money by going without discretionary items

Total current value sales growth for tissue and hygiene in Algeria in 2024 was slightly weaker than that recorded in 2023. This was partly explained by more intense price competition amidst the gradual easing of inflationary pressures related to the global rebound from the pandemic and Russia’s invasion of Ukraine. However, the dip also reflected trading down to cheaper options as consumers continued to exercise greater caution in their spending habits following the sharp rise in the cost of liv

Wipes in Algeria recorded another solid performance in current value terms in 2024, with total sales growing at a marginally faster pace than in 2023. This was partly the result of price hikes imposed to offset enduring inflationary pressures, however, as all categories saw volume growth rates slow from the previous year due to weakened purchasing power among consumers. Nonetheless, demand remained robust on the whole thanks to rising appreciation for the convenience of these products and increa

With pricing pressures still elevated despite a sustained drop in inflation, retail adult incontinence in Algeria showed a modestly improved performance in current value growth terms in 2024. Conversely, volume growth was slightly slower than in 2023 as the rising cost of living continued to stretch household budgets. However, the extent to which demand was subdued by the erosion of purchasing power was mitigated by the tendency of people who suffer from incontinence to consider these products n

While volume growth for bleach was muted in Algeria in 2024, bleach continued to account for significant value sales. Bleach has a strong reputation of killing all possible bacteria and continues to be popular despite its strong smell and harmful properties. Its affordability also continued to support volume sales.

While laundry care registered healthy current value growth in Algeria in 2024, volume growth was minimal. Inflation was still an issue, though it has eased, and this continued to dampen volume sales. That being said, laundry care is an essential home care product, being the largest in terms of value sales, and this continued to support volume sales. Laundry detergents continued to account for most value sales, though fabric softener registered the highest value growth.

It was a modest performance for home care in Algeria in 2024. With inflation continuing to be an issue, there was modest constant value and volume growth, and with similar growth across all segments. That being said, inflation was on a downward trajectory. However, value for money continued to be a key driver of sales, with consumers being highly price sensitive and availing of promotions and discounts as much as possible. This also benefitted local economy brands.

Air care in Algeria in 2024 registered moderate volume growth, in spite of inflation still being an issue. Air care in an immature product area, with plenty of room for further growth and this supported volume growth. Increasing local production, with more affordable offerings, also gave a further boost to volume growth.

Surface care in Algeria registered moderate volume growth in 2024. That being said, though inflation eased, it was still an issue and more specialised surface care products, such as descalers, kitchen cleaners and oven cleaners performed weakly in terms of volume growth. Consumers continued to be price sensitive, with consumers trading down or opting for multi-purpose cleaners (see below).

Polishes registered moderate volume growth in Algeria in 2024. Furniture polish continued to account for most value sales and also registered the highest current value and volume growth. Furniture polish benefits from the dusty conditions in Algerian’s increasingly overcrowded cities. Oher offerings such as metal and floor polish are much more niche and are only available through modern grocery retailers.

Value sales continued to be low for toilet care in Algeria in 2024 in comparison with competing products such as surface care and bleach. With products in this segment being mainly imported, they are considered expensive and there are more affordable offerings in bleach and surface care. As such, this continued to dampen values sales in 2024. Toilet liquids/foams continued to account for most value sales, mainly due to its affordability over other products within toilet care. Also, though value

Volume growth was minimal in dishwashing in Algeria in 2024, as inflation was still an issue, though it has eased. Hand dishwashing also continued to account for most value and volume sales. Also, within hand dishwashing, value was the key driver of sales, with consumers continuing to be highly price sensitive. As such, there was little demand for more premium, environmentally-friendly offerings.