Dairy Products and Alternatives in Belgium

August 2024
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EUR 2,125
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Belgium?
  • Which are the leading brands in Dairy Products and Alternatives in Belgium?
  • How are products distributed in Dairy Products and Alternatives in Belgium?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Dairy Products and Alternatives in Belgium

Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 5 Penetration of Private Label by Category: % Value 2019-2024
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Baby Food in Belgium

KEY DATA FINDINGS

Baby food shows resilience as consumers remain price sensitive
Milk formula feels impact from longer breastfeeding and earlier switch to regular milk
Prepared baby food grows thanks to busy lifestyles and innovation
Marginal growth anticipated for baby food
Prepared baby food to score positively
Static performance for milk formula
Table 9 Sales of Baby Food by Category: Volume 2019-2024
Table 10 Sales of Baby Food by Category: Value 2019-2024
Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
Table 14 NBO Company Shares of Baby Food: % Value 2020-2024
Table 15 LBN Brand Shares of Baby Food: % Value 2021-2024
Table 16 Distribution of Baby Food by Format: % Value 2019-2024
Table 17 Forecast Sales of Baby Food by Category: Volume 2024-2029
Table 18 Forecast Sales of Baby Food by Category: Value 2024-2029
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029

Butter and Spreads in Belgium

KEY DATA FINDINGS

Home cooking trend boosts demand for butter
Negative perception affects cooking fats, margarine and spreads
Private labels gain further ground
Butter to face growing competition from vegetable oils
Home cooking trend likely to wane
Cooking fats to face weak sales outlook
Table 21 Sales of Butter and Spreads by Category: Volume 2019-2024
Table 22 Sales of Butter and Spreads by Category: Value 2019-2024
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Table 25 NBO Company Shares of Butter and Spreads: % Value 2020-2024
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
Table 27 Distribution of Butter and Spreads by Format: % Value 2019-2024
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029

Cheese in Belgium

KEY DATA FINDINGS

Price stabilisation and promotions boost volume sales
Home cooking and aperitif trend drives cheese appeal
Private label garners a larger slice of cheese
Promising outlook for cheese in Belgium
Rising demand for aperitifs in foodservice will hinder retail volume growth
Growing competition from plant-based cheese
Table 32 Sales of Cheese by Category: Volume 2019-2024
Table 33 Sales of Cheese by Category: Value 2019-2024
Table 34 Sales of Cheese by Category: % Volume Growth 2019-2024
Table 35 Sales of Cheese by Category: % Value Growth 2019-2024
Table 36 Sales of Spreadable Cheese by Type: % Value 2019-2024
Table 37 Sales of Soft Cheese by Type: % Value 2019-2024
Table 38 Sales of Hard Cheese by Type: % Value 2019-2024
Table 39 NBO Company Shares of Cheese: % Value 2020-2024
Table 40 LBN Brand Shares of Cheese: % Value 2021-2024
Table 41 Distribution of Cheese by Format: % Value 2019-2024
Table 42 Forecast Sales of Cheese by Category: Volume 2024-2029
Table 43 Forecast Sales of Cheese by Category: Value 2024-2029
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2024-2029

Drinking Milk Products in Belgium

KEY DATA FINDINGS

Slight improvement in volume performance
Maturity affects performance of cow’s milk
Competition from plant-based drinks
Drinking milk products face stagnant performance
Innovation to focus on functionality and energy
Increasing competition from plant-based drinks
Table 46 Sales of Drinking Milk Products by Category: Volume 2019-2024
Table 47 Sales of Drinking Milk Products by Category: Value 2019-2024
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
Table 52 Distribution of Drinking Milk Products by Format: % Value 2019-2024
Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029

Yoghurt and Sour Milk Products in Belgium

KEY DATA FINDINGS

Marginal decline in yoghurt volumes as consumer remain price sensitive
Private label builds further value share
Protein innovations in drinking yoghurt
Flavoured and plain yoghurt to score positively over the forecast period
Health and wellness claims to lead innovation
Competition between private label and brands to intensify
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029

Other Dairy in Belgium

KEY DATA FINDINGS

Lower prices and promotions boost demand for other dairy
Private label proves to be a winner
Home cooking puts cream on the menu
Static performance for other dairy
Mindful indulgence trend to drive demand for dairy desserts and fromage frais and quark
Cream to come under some pressure
Table 69 Sales of Other Dairy by Category: Volume 2019-2024
Table 70 Sales of Other Dairy by Category: Value 2019-2024
Table 71 Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 72 Sales of Other Dairy by Category: % Value Growth 2019-2024
Table 73 Sales of Cream by Type: % Value 2019-2024
Table 74 NBO Company Shares of Other Dairy: % Value 2020-2024
Table 75 LBN Brand Shares of Other Dairy: % Value 2021-2024
Table 76 Distribution of Other Dairy by Format: % Value 2019-2024
Table 77 Forecast Sales of Other Dairy by Category: Volume 2024-2029
Table 78 Forecast Sales of Other Dairy by Category: Value 2024-2029
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029

Plant-Based Dairy in Belgium

KEY DATA FINDINGS

Price sensitivity impacts demand for plant-based dairy
Concerted effort to bring prices down in other plant-based milk
Plant-based cheese niche develops
Price stabilisation and innovation to boost demand for plant-based dairy
Oat to become key offering in plant-based milk
New generation of ingredients to reshape plant-based cheese
Table 81 Sales of Plant-Based Dairy by Category: Value 2019-2024
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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