Dairy Products and Alternatives in Serbia

August 2024
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EUR 2,125
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Serbia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Serbia?
  • Which are the leading brands in Dairy Products and Alternatives in Serbia?
  • How are products distributed in Dairy Products and Alternatives in Serbia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Dairy Products and Alternatives in Serbia

Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 5 Penetration of Private Label by Category: % Value 2019-2024
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Baby Food in Serbia

KEY DATA FINDINGS

Growing sales amidst declining birth rate
Rising demand for prepared baby food
Private label gains ground amidst decreased category penetration
Continued volume growth driven by convenience and quality
Rising cost of living and the shift towards promotions and private label
Innovation and quality enhancement as key focus areas
Table 9 Sales of Baby Food by Category: Volume 2019-2024
Table 10 Sales of Baby Food by Category: Value 2019-2024
Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Baby Food: % Value 2020-2024
Table 14 LBN Brand Shares of Baby Food: % Value 2021-2024
Table 15 Distribution of Baby Food by Format: % Value 2019-2024
Table 16 Forecast Sales of Baby Food by Category: Volume 2024-2029
Table 17 Forecast Sales of Baby Food by Category: Value 2024-2029
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029

Butter and Spreads in Serbia

KEY DATA FINDINGS

Impact of busy lifestyles and price sensitivity on butter and spreads
Convenience as a key driver of innovation
Growing competition from plant-based alternatives
Slow volume growth amidst limited competition
Shift towards healthier alternatives
Demographic trends and the future of margarine and cooking fats
Table 20 Sales of Butter and Spreads by Category: Volume 2019-2024
Table 21 Sales of Butter and Spreads by Category: Value 2019-2024
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Table 24 NBO Company Shares of Butter and Spreads: % Value 2020-2024
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
Table 26 Distribution of Butter and Spreads by Format: % Value 2019-2024
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029

Cheese in Serbia

KEY DATA FINDINGS

Impact of high price growth on cheese sales
Shifting preferences towards convenience and popular cheese types
Changing consumer trends and their impact on cheese consumption
Gradual recovery in cheese volume sales with a focus on spreadable cheese
Increased demand for healthier cheese alternatives
Continued price sensitivity and the popularity of smaller packaging
Table 31 Sales of Cheese by Category: Volume 2019-2024
Table 32 Sales of Cheese by Category: Value 2019-2024
Table 33 Sales of Cheese by Category: % Volume Growth 2019-2024
Table 34 Sales of Cheese by Category: % Value Growth 2019-2024
Table 35 Sales of Spreadable Cheese by Type: % Value 2019-2024
Table 36 Sales of Soft Cheese by Type: % Value 2019-2024
Table 37 Sales of Hard Cheese by Type: % Value 2019-2024
Table 38 NBO Company Shares of Cheese: % Value 2020-2024
Table 39 LBN Brand Shares of Cheese: % Value 2021-2024
Table 40 Distribution of Cheese by Format: % Value 2019-2024
Table 41 Forecast Sales of Cheese by Category: Volume 2024-2029
Table 42 Forecast Sales of Cheese by Category: Value 2024-2029
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2024-2029

Drinking Milk Products in Serbia

KEY DATA FINDINGS

Decline in volume sales and profitability challenges
Shift towards lower-fat and speciality milk
Rising competition from plant-based milk alternatives
Challenges due to decreasing domestic milk supply
Limited innovation amidst declining volume sales
Continued impact of plant-based milk popularity
Table 45 Sales of Drinking Milk Products by Category: Volume 2019-2024
Table 46 Sales of Drinking Milk Products by Category: Value 2019-2024
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
Table 51 Distribution of Drinking Milk Products by Format: % Value 2019-2024
Table 52 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
Table 53 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
Table 54 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
Table 55 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029

Yoghurt and Sour Milk Products in Serbia

KEY DATA FINDINGS

Impact of high price growth on yoghurt and sour milk sales
Yoghurt’s dominance over sour milk
Shift towards lower fat yoghurt and smaller packaging
Anticipated rebound in yoghurt sales and growth of on-the-go consumption
Moderation in price growth and its impact on consumption
Increased demand for functional and convenient yoghurt and sour milk products
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029

Other Dairy in Serbia

KEY DATA FINDINGS

Impact of price sensitivity on consumption patterns
Shifts in consumer lifestyles and their impact on dairy consumption
Rising demand for healthier dairy options
Expected recovery in retail volume sales
Competition with yoghurt
Innovation in flavours and packaging
Table 68 Sales of Other Dairy by Category: Volume 2019-2024
Table 69 Sales of Other Dairy by Category: Value 2019-2024
Table 70 Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 71 Sales of Other Dairy by Category: % Value Growth 2019-2024
Table 72 Sales of Cream by Type: % Value 2019-2024
Table 73 NBO Company Shares of Other Dairy: % Value 2020-2024
Table 74 LBN Brand Shares of Other Dairy: % Value 2021-2024
Table 75 Distribution of Other Dairy by Format: % Value 2019-2024
Table 76 Forecast Sales of Other Dairy by Category: Volume 2024-2029
Table 77 Forecast Sales of Other Dairy by Category: Value 2024-2029
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029

Plant-Based Dairy in Serbia

KEY DATA FINDINGS

Expanding assortment and availability
Affordability and price dynamics
Increased local participation and product innovation
Continued growth and expansion of assortment
Impact of price sensitivity and competition on market dynamics
Challenges and growth in retail volume
Table 80 Sales of Plant-Based Dairy by Category: Value 2019-2024
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
Table 82 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
Table 83 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
Table 84 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
Table 85 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
Table 86 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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