Eye care in Brazil is expected to maintain dynamic retail current value growth in 2024, and while some of this growth will be driven by price rises, an increase in volume terms is also anticipated for a third consecutive year. According to Euromonitor’s Voice of the Consumer: Health and Nutrition Survey, fielded January to February 2024, 67% of respondents in Brazil are extremely concerned or moderately concerned about eye/vision issues. Several elements lie behind this relevant statistic, from

Eye care in India is set to experience moderate retail current value growth in 2024. Increasing digital screen time and related eye issues, such as dry eye and digital eye strain are leading to demand for eye care products. As more individuals work and engage in leisure activities on digital devices, the extended exposure to screens has led to a noticeable increase in eye discomfort, including irritation, dryness, and fatigue.

In Singapore, eye care has become a growing concern as almost the entire population faces the issue of prolonged screen time. From babies and toddlers watching videos on their parents' smartphones to adults working on laptops and consuming visual entertainment while commuting, excessive screen usage has woven itself into daily routines. This behaviour continues from the moment people wake up to when they go to bed, with little respite from screens throughout the day. This trend is showing no sig

Eye care saw a positive performance in retail value and volume sales in 2024. Sales benefitted positively from factors such as weather conditions, which specifically boosted the performance of allergy eye care. Furthermore, the continuously aging population drove sales, while increasing screen time put strain on the eyes and led more consumers to seek corrective eyewear. More consumers were working from the office following the removal of COVID-19 restrictions, with central AC and heating system

Overall demand for eye care in Germany continues to rise in 2024, and remains significantly above pre-pandemic levels. Several factors are contributing to the demand for eye care in Germany, including prolonged exposure to digital screens, which is leading to a greater proportion of the population developing eye health problems, be it dryness, irritation or vision problems such as nearsightedness.

The eye care market in Indonesia is projected to maintain steady retail volume and current value growth in 2024, albeit at a slower pace than in previous years. Eye care products are seen as essential, with consumers prioritising eye health as a crucial aspect of overall wellbeing. One of the key drivers of demand is the high prevalence of dry eye syndrome, a condition caused by insufficient lubrication in the eyes. The causes of dry eyes in Indonesia range from extended screen exposure to lifes

The eye care market in Romania continues to register a positive performance, largely driven by the standard care segment. The rise in retail value sales is primarily due to higher average unit prices, reflecting consumers' growing willingness to invest in their eye health. This market resilience is further reinforced by an increasing number of individuals facing eye health issues, a trend accelerated by a rise in screen suage across all generations. As more people spend extended hours in front o

While eye care is expected to register an increase in current value sales in Poland in 2024, volume sales are expected to fall marginally. Standard eye care accounts for most value sales and fares slightly better than allergy eye care, with volume sales expected to fall only very marginally.

Retail value sales are set to remain positive in 2024, with retail volume sales continuing to grow. Standard eye care will remain the main product, driving growth on the landscape. However, challenges to the sales of eye care include vitamins and dietary supplements, with the health and wellness trend leading consumers to seek natural options. The rising competition from outside of the eye care landscape, has driven the presence of sophisticated products in standard eye care, offering additional

Sales of eye care have seen growth both in volume and value terms in 2024, although value growth was much healthier due to rising prices. OTC eye care faces some competition from Rx eye care although the latter is typically used for more serious problems (eg eye infections). OTC eye care typically appeals to consumers suffering from allergies and those who suffer from dry eyes. The incidence of allergies in Ukraine is rising due to increasing pollution levels (which have risen since Russia's inv

Eye care in Taiwan is set to register continued growth in current value terms in 2024, driven by the high prevalence of dry eye syndrome and myopia. An estimated four million people in Taiwan suffer from dry eye syndrome, affecting 15-20% of the population, while over 90% experience myopia. Environmental factors, such as Taiwan’s hot and humid summers, combined with lifestyle habits like prolonged exposure to air-conditioned environments and frequent contact lens use, exacerbate dry eye symptoms

Allergy eye care continued to see robust growth in 2024 due to the rising incidence of allergies in Sweden. Retail volume and current value sales both increased moderately reflecting the health of the category. Climate change is leading to longer and warmer summers in Sweden, effectively extending the pollen season. Consumers are spending more time outside and traveling more, whilst they are also more exposed to allergens.

Demand for standard eye care in South Africa continues to rise in 2024. Along with increasing digitalisation in the country in general, post-pandemic many consumers remain exposed to the blue light of digital screens such as computers, laptops and smartphones for work, education or leisure purposes. This results in consumers increasingly suffering from eye health issues. Although this encourages them to have their eyes tested if their actual sight is impacted, including the rising incidence of m

Eye care in Switzerland is expected to continue to expand in current value terms in 2024, particularly in the larger segment of standard eye care. These products, including artificial tears, eye ointments, and eye washes, are commonly used for minor irritations like dryness caused by dust, screen time, or fatigue. The increasing prevalence of dry eyes, linked to extended computer use, poor air quality, and an ageing population, is further driving demand for these products.

Eye care is set to display current value growth in Norway in 2024, driven by lifestyle habits, and, in particular, a continued increase in the amount of time consumers spend looking at screens. Norwegians’ lifestyles are increasingly involving spending multiple hours a day in front of electronic screens (whether smartphones, tablets, laptops, or televisions). One major factor here is that increasing numbers of jobs require employees to spend most of their working day looking at computer monitors

The market for eye care products in Slovakia continues to expand, with allergy eye care leading the way. Climate change is manifesting through fluctuations in weather patterns, resulting in higher temperatures, prolonged flowering periods, extended seasons, and increased air pollution. These rising temperatures contribute to an earlier onset of spring, with pollen levels spiking as early as March. Under changing climate conditions, certain plants produce more pollen, which tends to be more aller

Eye care is expected to register current value growth in Israel in 2024. The increasing use of digital devices such as computers, tablets and mobile phones is driving demand for standard eye care as people suffer increasingly from eye irritation or dry eye due to prolonged screen exposure. Intensive reading of the daily news broadcasts covering the Israel-Hamas war is also a factor driving sales of standard eye care as many people are glued to their smartphones or tablets until late at night try

In 2024, eye care in Morocco continues to expand at a healthy pace. This growth is supported by strong demand for standard eye care products - as digital eye strain, dry eyes and eye fatigue become more prevalent due to increased screen time a rising number of Moroccans require such products. Further, an ageing population ageing is positively impacting category performance, with older adults more susceptible to various eye health issues. The rising incidence of myopia and other refractive errors

In light of ongoing economic challenges and steep price increases, volume demand for eye care is expected to decline sharply in 2024, continuing the trend of the previous year. Consumers in Nigeria are highly sensitive to the pricing of eye care products, with these products being unaffordable for many. In addition, public awareness of eye care remains low in Nigeria with most consumers considering these products to be non-essential. At the same time, the established practice of using traditiona

Eye care in Ireland is expected to continue to see dynamic retail current value growth in 2024. Growing consumer awareness of eye health is driving demand for eye care products. This trend is reflected in the steady growth of standard eye care in particular, which continues to lead sales. Longer hours spent in front of various screens, especially smartphones, is causing higher levels of eye dryness amongst many Irish consumers. In addition, the ageing of the population is a major contributor to

Despite a marginal decline in retail volume sales of eye care in Saudi Arabia compared to the previous year, overall demand remains significantly higher than pre-pandemic levels in 2024, and mainly driven by standard eye care. Several factors contribute to demand for eye care in Saudi Arabia, including prolonged exposure to digital screens, leading to a greater proportion of the population developing eye health problems, be it eye dryness, irritation, or vision problems such as myopia.

Eye care is solid consumer health category in Peru, with a growing number of people seeking products which will soothe their eyes after spending long hours working and/or studying, in addition to spending long periods of time on screens from smartphones to laptops, for recreation and entertainment as well as for required needs. The landscape is also maintaining positive levels of growth, thanks to greater consumer awareness. Many now see eye care as everyday healthcare, being essential for the b

Sales in eye care in Egypt in 2024 are supported by rising consumer needs due to modern lifestyles. Indeed, the widespread use of smartphones, laptops, and other digital devices has led to a rise in digital eye strain and related issues. This trend is driving demand for eye care products, such as blue light filtering glasses and refreshing eye drops to support eye health.

The rising prevalence of eye allergies is fuelling sales of allergy eye care, due to the extended pollen season and more intensive weather brought on by climate change. High levels of pollen were reported in the spring of 2024, exacerbated by the Sahara Dust phenomenon which led to higher respiratory problems. According to the Portuguese Society of Allergology and Clinical Immunology (SPAIC), a growing number of people have allergies in Portugal, estimated at over 3 million in a population of 10