Smaller brands are expected to see ongoing opportunities over the forecast period, in line with the trend seen for consumers to seek out new and exciting tastes rather than simply purchase the best-known products. This will also be supported by legislation as, in 2024, the government in Sweden announced plans to allow small-scale producers of alcoholic beverages sell their products for consumption off-site, providing buyers first attend a lecture or guided tour.
Trends and preferences in fine wines/champagne and spirits are expected to remain the same over the forecast period, with fine wines remaining a core subcategory and luxury spirits attracting attention due to the “status spirits” trend. We also expect the overall category to remain fragmented in the competitive sense, with small brands challenging the shares of the well-known names.
We are seeing the potential of a new trend for non-alcoholic luxury drinks, which could become stronger over the forecast period. Whilst currently still a niche, a growing number of manufacturers and retailers are starting to introduce non-alcoholic versions of traditional drinks, including those which are not usually considered in this context.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See All of Our DefinitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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