Fine wines/champagne and spirits in the United Arab Emirates is poised to undergo significant transformation, driven by the ongoing premiumisation trend and the increasing consumer demand for artisanal and craft beverages over the forecast period. As affluent consumers continue to seek exclusive, high-quality products with rich heritage, brands emphasising authenticity and tradition are expected to strengthen their positions.
Leading companies in fine wines/champagne and spirits in the United Arab Emirates are expected to focus on heritage storytelling and sustainability initiatives over the forecast period, driven by the increasing demand for authenticity among luxury shoppers who value exclusivity and provenance. For instance, Bacardi continues to follow its sustainable luxury push, as part of its “Good Spirited” initiative with eco-friendly packaging to reduce the use of plastic or 100% recyclable packaging, alongside limited-edition rums at leading Dubai hotels and bars.
The United Arab Emirates is witnessing a significant shift towards home consumption of fine wines/champagne and spirits, driven by evolving consumer preferences and innovations in retail channels. As a result, off-trade sales are expected to gain traction, with consumers increasingly seeking premium and luxury alcohol for at-home occasions.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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