Leading industry players have recognised Dubai as a market with significant growth potential, fuelled by a rise in tourism and a gradual easing of social norms around alcohol consumption in this Islamic country. Recently, the longstanding ban on public drinking during Ramadan has been lifted, allowing businesses to operate normally throughout the holy month.
This category is embracing sustainability in innovative and surprising ways. A striking example is the collaboration between Veuve Clicquot and Stella McCartney in 2024, which resulted in the creation of the first traceable vegetal leather made from grapes sourced in Champagne.
Significant changes have occurred in the local market's alcohol regulations. In 2020, alcohol consumption was decriminalised, and in 2023, the 30% sales tax on alcohol, known as the "sin tax", was abolished.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See All of Our DefinitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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