Over the forecast period, fine wines/champagne and spirits is expected to experience robust growth in both value and volume, following a subdued performance in 2024. Off-trade volumes are likely to see positive movement, despite the continued influence of the wellness trend, where health-conscious consumers are moderating their alcohol intake.
Although off-trade sales are expected to remain resilient, particularly due to the rise of alcohol delivery services and the lingering effects of the pandemic-driven home consumption trend, on-trade sales are forecast to be the primary driver of growth in the coming years. Improvements in the economy, especially with anticipated reductions in inflation and interest rates, are expected to bolster the foodservice sector, leading to a resurgence in on-trade consumption.
Ready-to-drink (RTD) beverages were the top-performing category in non-luxury alcoholic drinks in 2023 and 2024, and this momentum is expected to continue, particularly among younger consumers such as Generation Z. This demographic has shown a strong preference for innovative flavours and distinctive packaging, with several non-luxury brands launching new RTD products to meet the growing demand.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See All of Our DefinitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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