Although retail current value growth is set to continue for fine wines in France in the forecast period, most players are not optimistic about the outlook. Growth in other fine wine is expected to be affected by deconsumption/structural decline.
Local operators in fine wines are struggling to engage the younger generations of legal drinking age, who have shown a growing preference for beer (despite a slowdown in 2023), cocktails, some RTDs, and spirits. In other fine wine, young adults drink much less wine than Baby Boomers (1.
The outlook for sales of luxury spirits in the next five years appears uncertain, at least in volume terms. French consumers could cut back on premium single malts and other blended whiskies, considering their already high consumption rate and too high unit prices for their budget for the moment.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See All of Our DefinitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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