Over the forecast period, fine wines/champagne and spirits in the UK is expected to perform positively, with the most robust performance predicted to be by other fine wine, outgrowing the category as a whole. Although luxury spirits, including luxury whiskies, is expected to see growth, it is expected to continue to feel the impact of shifting consumer behaviours, including the growing movement towards lowering or limiting alcohol consumption.
The growing trend towards home consumption will continue into the forecast period. As local consumers continue to prioritise curating elevated experiences at home, demand for the category will further grow, shifting the nature of where and how consumers engage.
Innovation in fine wines/champagne and spirits in the UK is expected to be centred around sustainable production initiatives, consumer education, and continued development of non/low alcohol alternatives throughout the forecast period. Consumers have become increasingly discerning regarding fine wines/champagne and spirits, looking further into provenance, craftmanship and storytelling; this behaviour is expected to continue, and innovation in the industry is expected to match this.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See All of Our DefinitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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