Over the forecast period, fine wines/champagne and spirits is expected to record an improved performance compared to the review period average, in both retail volume and value growth terms (at constant 2024 prices). Demand will continue to be driven by Italians enjoying social events, especially as the local economy improves, encouraging them to trade up to more expensive options.
The use of artificial intelligence is expected to strongly emerge within fine wines/champagne and spirits over the forecast period following new development efforts by major players in this space. For example, in 2024, Diageo used the innovative Apple Vision Pro experience for its tequila brand, Don Julio, to provide consumers with a new immersive platform and create new experiences.
Over the forecast period, sustainability is expected to remain an extremely important aspect of producing fine wines/champagne and spirits in Italy. In 2024, Diageo announced a global agreement with circular economy technology company, ecoSPIRITS.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See All of Our DefinitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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