Retail sales of fine wines/champagne and spirits are forecast to increase at a current value CAGR of 11% (2024 constant value CAGR of 8%) over 2024-2029, to total CNY1.4 trillion.
Other fine wines and fine wines will see the strongest percentage growth during the forecast period, with current value CAGRs of 12% for each. Other fine wines will total CNY25.
While baijiu will undoubtedly remain the dominant segment across fine wines/champagne and spirits in China, luxury heritage whisky brands would be wise to invest and take advantage of the product’s huge growth potential. Baijiu is often associated with formal banquets and government-led events, with strong links to older male consumers.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See All of Our DefinitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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