Health and wellness trends are set to shape innovations in soft drinks, with interest in well-being driving growth and demand for functional products and those with added benefits. Beverages with reduced calories will record the strongest performance, specifically no sugar soft drinks and low sugar soft drinks.
A good source of antioxidants soft drinks will be a rising product claim over the forecast period, recording double-digit value growth from 2024-2028. The bulk of sales are accounted for by good source of antioxidants juice, bolstered by the increasing demand for beverages that support wellness.
While health credentials remain essential, innovative flavours and product concepts will launch across the forecast period. Innovations are expected to be seen across bottled water, RTD tea and juice, while kombucha – an RTD tea product - is set to gain ground.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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