In the forecast period, better for you products are likely to benefit from a continued consumer desire to reduce the consumption of products that are high in salt, fat, or sugar, as these have been shown to be linked to cases of stroke, high blood pressure, and heart disease. Meanwhile, the government’s “Three Reduce” campaign aims to reduce the amount of sugar, salt and fat consumed to improve the health of the population, which will also raise awareness of the need to avoid the overconsumption of these ingredients.
Concern about the prevalence of certain diseases and health problems will be a key factor in the future growth of health benefit claims in soft drinks in the forecast period. For instance, with increasing awareness of the link between gut health and overall health, digestive health, which is a health benefit type of health and wellness attribute, is anticipated to realise exceptional value growth at constant 2023 prices in soft drinks over the forecast period.
With the rising health trend seen during the pandemic, there was a stronger desire amongst consumers to better look after their metabolism, boosting sales of health and wellness products with relevant nutrients. As this has often become an established part of their dietary habits, this trend is expected to endure.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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