It is considered virtually inevitable that demand for health and wellness soft drinks will continue to increase over the forecast period as consumer interest in improving their diet and nutrition is set to continue rising. This interest is being driven by increasing awareness of the importance of a healthy diet for maximising long-term health outcomes.
Vegan and plant-based soft drinks are likely to increase in popularity in Switzerland during the forecast period as increasing numbers of local consumers become more interested in reducing their consumption of animal-based products. In addition to the health advantages that can flow from a plant-based diet, this trend is also linked to environmental and animal welfare concerns.
In an effort to lose weight and remain healthy an increasing number of consumers are following various diets in Switzerland, with keto being one of the more popular. Under the keto diet consumers are recommended to reduce their intake of carbohydrates and to avoid sugary soft drinks.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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