Over the forecast period, sales of health and wellness soft drinks are expected to benefit from the increasing focus on the importance of leading healthier lifestyles and improved nutrition. Consumers are expected to demand soft drinks that can support efforts to improve long-term health and which can provide a healthier form of rehydration.
Health and wellness energy drinks is slated for a strong performance over the forecast period, with no sugar variants set to gain ground as increasing numbers of Norwegians look to reduce the amount of sugar in their diet at a time of rising concern over the country’s obesity epidemic. At the same time, energy boosting bottled water is also slated for a positive performance as consumers increasingly shy away from cola carbonates, a category that is increasingly associated with poor dietary choices.
Spreading concern among the Norwegian population about the low nutritional value of much of the food and beverages that they consume is expected to support rising demand for good source of vitamins soft drinks over the forecast period. With the pace of life accelerating for many Norwegian consumers, especially those living in Oslo and other major urban areas, there is a tendency to prefer convenience food, much of which is highly processed and lacking in nutritional value.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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