In addition to paying greater attention to their physical health, Indonesians are becoming more image-conscious. Especially visible among younger demographics, this trend is closely linked to rising social media use and heavily influenced by South Korean pop culture.
Good source of minerals is expected to remain the leading health and wellness claim in soft drinks in value terms over the forecast period. It also looks set to record the largest absolute increase in value terms (at constant 2023 prices), with sales projected to rise by a total of IDR4,751.
Rising health-consciousness among Indonesians should continue to broaden the appeal of organic soft drinks. In particular, increasing concerns about the hazards to human health and the environment posed by pesticides and chemical additives widely used in agriculture and soft drinks production will likely encourage more people to choose organic options.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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