Growing obesity levels and awareness of the risk of diabetes will continue to drive sales of low salt, fat and sugar options, with these being linked to long term health issues. No and low sugar goods will be increasingly selected by consumers across the forecast period, with no sugar considered a type of better-for-you claim.
In 2023, natural soft drinks are expected to record significant sales of EUR557 million. Supported by media coverage surrounding the negative impact of ultra-processed foods on health, consumers will look for the natural claim.
Across the forecast period, consumers will increasingly look beyond OTC vitamins and supplements towards adding nutritional benefits in their diet through food and drinks. This will lead consumers to opt for soft drinks fortified with additional benefits, including high fibre.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!