Powder concentrates is expected to grow in the forecast period as players will develop this category as a way to circumvent the recently implemented sugar tax law. While powder concentrates has not historically been a popular category, its lower prices and wide range of flavours available will become more appealing to consumers, especially as the cost of living is expected to prove challenging for some time.
Better for you products are likely to benefit from ongoing consumer desire to reduce their consumption of products that are high in salt, fat or sugar as these three ingredients in particular have long been associated with cases of stroke, high blood pressure and heart disease. No added sugar, considered a type of better for you claim, is therefore expected to see the largest incremental growth in soft drinks over 2022-2027.
The major sugar tax that was placed on sweetened drinks resulted in strong price increases on all soft drinks, most notably in carbonates that have a high sugar content. This caused a decline in demand while prices increased dramatically as manufacturers endeavoured to make up for their losses.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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