Sugar is set to remain a key focus of rising health concerns amongst consumers, the media and public institutions during the forecast period. It is increasingly strongly associated with the development of a wide range of health problems, but is particularly strongly linked with the increase in the prevalence of obesity, especially amongst children.
Probiotic juice remained a tiny niche at the end of the review period, with sales of just ILS2 million and only one significant brand in the form of Rauch Fruchtsäfte GmbH & Co OG’s Rauch. However, probiotic claims could see strong growth in the forecast period, with 2023 constant value CAGR of 12% being forecasted.
The natural health and wellness claim is expected to see a slight fall in volume sales in soft drinks in Israel over the forecast period, though sales are set to rise in terms of both current value and constant 2023 prices. Moreover, while it is expected to experience a decline in volume sales in categories such as carbonates, concentrates and juice, the claim is expected to see strong volume growth in RTD tea.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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