HW Staple Foods in Japan

August 2024
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Overview:

Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Staple Foods industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Staple Foods in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Staple Foods in Japan?
  • What are the key health and wellness concerns driving sales in HW Staple Foods?
  • Is HW Staple Foods a dynamic niche or mainstream concern in Japan?
  • Which are the leading brands in HW Staple Foods in Japan?
  • How are products distributed in HW Staple Foods in Japan?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Staple Foods in Japan - Category analysis

KEY DATA FINDINGS

Despite seeing falling sales as consumers seek a better taste, natural maintains the highest sales within health and wellness staple foods in 2023
Growth in high fibre staple foods is driven by a raft of new product launches
Probiotic benefits from consumers’ desire to look after their metabolism in 2023
Potential for health-orientated developments likely to be constrained by consumers’ price sensitivity
Higher than WHO recommended salt intake set to drive no salt to see strong growth in health and wellness staple foods
Vegan and vegetarian staple foods set to see dynamic growth, while plant-based staple foods will emerge
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028

Health and Wellness in Japan - Industry Overview

Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence

DISCLAIMER

HW Staple Foods

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods.  For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.

See All of Our Definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Staple Foods research and analysis database.

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