The health and wellness trend will continue to be a prominent influence on the development of staple foods in Israel over the forecast period, shaping innovation and consumer food choices. Consumers will pay more attention to the nutritional information on the packaging of staple foods, looking to avoid red label products while reaching for foods that benefit their health, though the future impact of the red labelling system is uncertain.
The combination of the trend towards more plant-based diets and growing interest in protein provides notable opportunities for staple foods players in the forecast period. Consumers cutting back on their consumption of meat and dairy products, which have traditionally been a key source of protein in many national diets, need to find alternative sources of protein.
Prevailing consumer demand trends would seem to point to a positive future for staple foods products carrying the natural and organic claims in the forecast period. Consumers are becoming increasingly concerned about the potential health impacts of consuming artificial additives such as flavourings, colourings, preservatives, and sweeteners.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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