There are growing concerns over the rising incidence of non-communicable diseases (NCDs) in South Africa, especially health conditions such as hypertension and diabetes. While it was long thought that these diseases only plagued higher-income consumers who follow diets high in fat and sugar due to processed, packaged foods, reports from Stellenbosch University’s Faculty of Medicine and Health Sciences have shown an increase in NCDs among lower-income consumers as well.
Depending on the economic outlook in South Africa and the pending labelling regulations, many health and wellness claims in staple foods are predicted to record solid growth rates over the forecast period. Alongside concerns over sugar, fat or salt content, an increasing number of local consumers are likely to turn to foods that have a fortified/ functional positioning as they look to staple foods that will boost their metabolism and help them to stay healthy.
Post-pandemic, many consumers remain aware of the need to support and boost one’s metabolism for overall health and wellbeing. A greater focus on gut health and immunity is part of this way of thinking, as consumers favour staple foods that support them through their hectic day or week, and will be key factors in the future growth of health benefit claims in staple foods in the coming years.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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