Over the forecast period, the growth of health and wellness staple foods is expected to be closely related to local initiatives, as the government in Singapore continues to push for consumers to adopt healthier eating habits. Population ageing and rising obesity concerns have prompted the government to act in an effort to reduce the impact on the nation’s health.
Vegan, vegetarian and plant-based staple foods are likely to increase in popularity as more consumers focus on the wider impact of their purchasing decisions, including the negative impact on the environment and animal welfare. This should benefit dietary and free from food.
There is a growing awareness of dietary intolerances and their impact on health in Singapore and this is expected to have a positive impact on the demand for claims such as lactose free and gluten free. For instance, gluten free baked goods is projected to see strong growth in value terms (at constant 2023 prices) over the forecast period, with this claim often accompanied by dairy free.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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