New Zealand recorded high inflation towards the end of the review period, a situation which left many households struggling financially. There is expected to remain strong pressure on household budgets over the forecast period.
While New Zealand appears to have reached peak meat consumption, a more conscious kind of meat eater is on the rise in the country. The trend of “reducetarianism” was already emerging before the COVID-19 pandemic, with New Zealanders acutely aware of the environmental impact of their meat consumption, owing to the fact that the meat and dairy industry is New Zealand’s largest greenhouse gas emitter.
Packaged flat bread is expected to remain a growth driver in baked goods in the forecast period, as consumers favour it as an alternative to more carb-heavy packaged leavened bread. Additionally, the COVID-19 pandemic highlighted to consumers the importance of functional health and the role diet plays, with this encouraging many to opt for staples with a healthier image.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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