2023 saw a return to the widespread practice of cross-border shopping among the Norwegian population with most groceries being cheaper in neighbouring Sweden. Therefore, those who live within close proximity to the border between the two countries often cross into Sweden in order to take advantage of lower prices.
One of the most influential diet trends in Norway in recent years has been the rise in the popularity of the so-called keto diet, which involves consumers fasting and/or progressively reducing their intake of carbohydrates in the belief that this will help them to reduce body fat and increase lean muscle mass. Spurred on by social media influencers, huge numbers of local consumers have turned to food and drink products that are marketed as in line with the tenets of the keto diet trend and the most common positioning of such products is that they are high protein.
Vegan staple foods is seen to be more of the more promising areas as increasing numbers of Norwegians adopt a plant-based diet. In addition to the noted health benefits of reducing their meat and dairy intake, many consumers are also eschewing animal-based products generally due to animal welfare and sustainability concerns.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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