According to Euromonitor International’s Consumer Lifestyles Survey, fielded January to February 2023, 61% of South Korean consumers look for healthy ingredients in foods. One popular fortified/functional ingredient is fibre.
The South Korean government aims to reduce the average daily salt intake of its citizens to 3,000mg or less by 2025, from 3,287mg in 2019. This is because blood pressure can be lowered through focusing on reducing salt intake, thus improving health outcomes for consumers.
Staple foods is expected to see a rise in health and wellness claims in South Korea in the forecast period, as more consumers understand the benefits to their health of eating and drinking the “right” foods. In 2023, vegan was already one of the leading health claims in staple foods, behind natural and organic.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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