Consumers no longer assess brands by price alone but by a shifting matrix of priorities – from health and convenience to sustainability and digital experience. As disruptors – including new platforms and non-traditional players – move faster and intensify competition, companies across industries must recalibrate their value strategies to maintain relevance, defend market share, and capture new growth opportunities.

This report highlights the results of Euromonitor International’s 2025 Voice of the Consumer: Mobility Survey, covering the everyday consumer behaviours and trends within transportation in 2025, with a focus on commuting habits, automotive trends, the adoption of electric vehicles (EVs) and green transport solutions.

China’s strategic engagement with Southeast Asia (SEA), rooted in historical ties, has intensified under the Belt and Road Initiative. As SEA emerges as a growth hub for Chinese exports, Chinese firms are capitalising on rising consumer demand and favourable demographics. With shifting brand perceptions, Chinese companies are gaining traction in sectors like appliances, beauty, and consumer foodservice.. Success hinges on localisation, market intelligence, and strategic partnerships.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

This report highlights key trends in the global automotive and mobility sector in 2025. Rising geopolitical tensions and trade disruptions create more uncertainty for businesses and disrupt supply chains, encouraging production network changes. To deal with uncertainty and erosion of consumer spending power, companies will need to focus on affordability, resource sharing and creation of new revenue streams.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

GenAI is disrupting customer-brand experiences with a new era of hyper-personalisation and innovation, opening up new experiences for consumers and new revenue opportunities for brands. GenAI bridges the gap between expectation and product/service delivery taking customer satisfaction to a whole new level. Across the spectrum from retail, travel, hospitality to consumer product goods, brands are undergoing transformation in customer experience, marketing, NPD and innovation.

Turkish new light vehicle sales saw very strong growth in 2023, following the availability problems experienced a year earlier, with further increases expected in the coming years. Sales of EVs will continue outpacing the performance of traditional combustion engine models, with strong growth also expected in the public charging network. Investments continue to be made in public transport, with both Istanbul and Ankara already recording much higher passenger number levels than pre-pandemic.

While new light vehicle sales were still well down on their pre-pandemic levels in 2023, they are expected to gradually edge their way closer to their 2017 peak of just over two million units over the course of the forecast period. EVs will continue to enjoy increasing demand, although there are some concerns as to whether the expansion of the charging infrastructure will be able to match their pace. Ride hailing, with Uber to the fore, will remain the dominant shared mobility type in Canada.

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing businesses to innovate and drive to the market alternative means of travel. Other insights on transport expenditure, internet access and attitudes to autonomous vehicles can help companies to align corporate strategies and spot new opportunities.

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing businesses to innovate and drive to the market alternative means of travel. Other insights on transport expenditure, internet access and attitudes to autonomous vehicles can help companies to align corporate strategies and spot new opportunities.

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing businesses to innovate and drive to the market alternative means of travel. Other insights on transport expenditure, internet access and attitudes to autonomous vehicles can help companies to align corporate strategies and spot new opportunities.

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing businesses to innovate and drive to the market alternative means of travel. Other insights on transport expenditure, internet access and attitudes to autonomous vehicles can help companies to align corporate strategies and spot new opportunities.

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing businesses to innovate and drive to the market alternative means of travel. Other insights on transport expenditure, internet access and attitudes to autonomous vehicles can help companies to align corporate strategies and spot new opportunities.

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing businesses to innovate and drive to the market alternative means of travel. Other insights on transport expenditure, internet access and attitudes to autonomous vehicles can help companies to align corporate strategies and spot new opportunities.

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing businesses to innovate and drive to the market alternative means of travel. Other insights on transport expenditure, internet access and attitudes to autonomous vehicles can help companies to align corporate strategies and spot new opportunities.

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing businesses to innovate and drive to the market alternative means of travel. Other insights on transport expenditure, internet access and attitudes to autonomous vehicles can help companies to align corporate strategies and spot new opportunities.

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing businesses to innovate and drive to the market alternative means of travel. Other insights on transport expenditure, internet access and attitudes to autonomous vehicles can help companies to align corporate strategies and spot new opportunities.

Bolt is a fast-growing Estonian company that wants to offer an inexpensive, secure and environmentally-friendly substitute to the use of private cars throughout Europe, the Middle East, Africa, Latin America and Asia. It is currently ranked third in terms of scooter sharing and among the top 10 global shared mobility companies. Furthermore, as Bolt gets ready for an IPO and turns into profit, it is expected that the company will increase its global reach and accelerate growth.

DiDi Global is a world leading mobile transportation platform offering app-based services including ride hailing, delivery and freight. In 2023, it was present in 15 markets and connected more than 630 million users around the world. DiDi improved its financial performance in 2023 by enhancing operational efficiency and creating new services. It will continue its advancements, with investment in shared electric mobility and autonomous mobility.

Within passenger car sales, most categories are expected to see their shares unchanged or reduced by 2028, except SUVs and crossovers, whose share is predicted to increase by 2.5 percentage points.