Continuing sales growth of Rx/reimbursement adult incontinence is predicted over the forecast period, resulting from the ageing population and the growing number of consumers facing the illness - especially among elderly people. As such, both rising awareness and the ageing population will boost growth, with improving awareness of incontinence leading more people to seek medical help over the coming years.
Rx/reimbursement growth is set to benefit from product innovation, with consumers focusing on convenience and greater efficacy in terms of protection and odour control. There will be a greater focus on comfort, efficiency and design to match with regular underwear.
With more consumers becoming increasingly informed about the illness, preventative methods are expected to rise. As such, there will be a growing focus on prevention over cure, such as regular exercise, walking and following a healthy diet.
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Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Rx/Reimbursement adult incontinence industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.
See All of Our DefinitionsThis report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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