Rx/reimbursement adult incontinence in Austria is predicted to increase at a modest rate in volume terms over the forecast period, in line with the growing number of people aged 65 years and over. Since the risk of moderate to severe incontinence increases with age, demand for Rx/reimbursement adult incontinence will continue to rise.
Manufacturers will continue to focus on developing products that increase absorbency while maintaining discreteness and comfort. Innovations will include thinner materials, improved odour control, and designs that resemble regular underwear, similar to menstrual underwear, to reduce the stigma associated with incontinence products and enhance user confidence.
The expansion of e-commerce platforms will continue to influence the distribution of adult incontinence products. Retail e-commerce will continue to offer consumers the convenience of browsing through a wide range of products, with online reviews helping consumers to make more informed purchasing decisions from the comfort of their homes.
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Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Rx/Reimbursement adult incontinence industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.
See all of our definitionsThis report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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