The forecast period for Rx/reimbursement adult incontinence is expected to see continued growth driven by demographic factors. The ongoing ageing of the population, coupled with increasing obesity rates among the general population, will naturally lead to a higher demand for adult incontinence products.
The rising costs associated with providing Rx/reimbursement adult incontinence products, particularly in the context of economic downturns, are prompting consideration of alternatives such as bladder training. These alternatives are challenging the perception that adult incontinence issues require the use of specific products, potentially limiting the growth rates for Rx/reimbursement adult incontinence in the future.
Despite a broader societal movement towards self-care, there remains a segment of undiagnosed individuals experiencing incontinence, particularly among men. Feelings of shame or embarrassment prevent these individuals from seeking professional help and obtaining the necessary diagnosis to qualify for reimbursed adult incontinence products.
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Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Rx/Reimbursement adult incontinence industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.
See All of Our DefinitionsThis report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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