Both volume and value sales (at constant 2024 prices) of rx/reimbursement adult incontinence are expected to decline over the forecast period. As economical and political pressures continue in Germany into 2025, in line with other global events, the local government is still trying to contain spending, including on healthcare.
As the purchase and use of adult incontinence products continues to normalise in Germany over the forecast period, the stigma around these products is gradually waning, and a wider variety of products is emerging in retailers and other sales channels, both online and offline.
Despite rising competition from other channels, the need to continue to offer good support for consumers with lower purchasing power will potentially lead the German government to modernise the processes to obtain rx/reimbursement adult incontinence through growing digitalisation.
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Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Rx/Reimbursement adult incontinence industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.
See all of our definitionsThis report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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