The projected surge in the elderly population, particularly those aged 65 and above, presents a significant opportunity for the growth of Rx incontinence product sales. With a projected increase of nearly 23% by 2028, this demographic shift is expected to drive demand for incontinence products, as age-related issues such as incontinence become more prevalent.
The streamlining of access to Social Security services implemented in 2022 is anticipated to have a transformative effect on the Rx/reimbursement adult incontinence. By removing barriers and simplifying the application process, more individuals are expected to avail themselves of Social Security benefits, including access to Rx incontinence products.
A significant shift in the supply channels for Rx incontinence products is expected, resulting from recent government regulations aimed at enhancing accessibility. Historically, individuals were limited to obtaining these products from designated health centres and pharmacies.
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Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Rx/Reimbursement adult incontinence industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.
See All of Our DefinitionsThis report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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