Rx/reimbursement adult incontinence is set to maintain retail volume and current value growth in Brazil in the forecast period. With the ageing of the Brazilian population projected to increase significantly, according to the latest census data, the category is poised for continued steady growth in the coming years.
In the coming years, Rx/reimbursement adult incontinence in Brazil will present opportunities for enhanced accessibility and affordability, particularly with the resurgence of the Farmácia Popular programme. As the programme receives larger investments in 2024, expectations for its impact on the population are highly positive.
Looking ahead, Rx/reimbursement adult incontinence presents promising opportunities in Brazil, particularly with the implementation of electronic medical prescriptions, initiated in 2022. This innovative approach streamlines the process of obtaining necessary supplies for patients, including adult incontinence products, and has the potential for further enhancements.
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Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Rx/Reimbursement adult incontinence industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.
See All of Our DefinitionsThis report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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