As Hungary’s population ages, the consumer base for Rx/reimbursement adult incontinence products will continue to expand, supporting further growth in volume and current value sales over the forecast period. 15% of women over 65 and 8% of men over 65 in Hungary are reported as being affected by adult incontinence problems, with real figures likely to be higher.
Stable growth of Rx/reimbursement adult incontinence is also set to be driven by a wide range of products and the ongoing focus on innovation towards high efficiency. The Tena premium incontinence products for Rx/reimbursement adult incontinence may return to the list of available products over the coming years.
A stronger focus on educating consumers about incontinence and levels of reimbursement payments would lead to rising demand for these products. Many consumers who use adult incontinence products do not know about the possibility of high reimbursement payments, and this would lead to higher sales growth of Rx/reimbursement adult incontinence over the forecast period.
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Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Rx/Reimbursement adult incontinence industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.
See All of Our DefinitionsThis report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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