The ageing population trend and rising obesity rate in the country are predicted to continue to support an increase in the need for adult incontinence products. Accordingly, there is a positive volume and value (constant 2023 prices) growth outlook for Rx/Reimbursement adult incontinence through the forecast period.
It is estimated incontinence affects approximately 10% of the total population, with less than one half of incontinence sufferers seeking medical help. The reasons for this are varied, but primarily stem from embarrassment and a sense of shame.
The category is expected to see a natural increase in demand as the prevalence of incontinence rises with age, thereby increasing need for incontinence products. The 65-year-old-and-over population is set to grow strongly over the forecast period.
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Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Rx/Reimbursement adult incontinence industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.
See All of Our DefinitionsThis report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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