Sales of retail adult incontinence are expected to maintain strong growth throughout the forecast period, supported by demographic changes and greater awareness of available solutions. Both volume and value sales are set to advance steadily, while value growth will also be driven by improved product quality, ongoing innovation, and the use of better components.
Reimbursement for reusable menstrual care products, introduced in 2024, will only marginally affect Rx adult incontinence. Although it may redirect a small portion of demand, reusable options will mainly serve as a complementary solution to disposable products, particularly in cases of heavy incontinence.
Given the government’s priority of reducing the social security deficit, which has been exacerbated by the pandemic, the scope for reimbursing adult incontinence is expected to remain narrow. Under the current reimbursement system, payment is granted through the public healthcare insurance scheme according to a predefined reimbursement list.
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Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Rx/Reimbursement adult incontinence industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.
See all of our definitionsThis report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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