Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

Following years of challenges inhibiting launch activity, due to stockouts, SKU rationalisations and product framework optimisations, manufacturers are now ambitious about providing value to consumers through healthier, more sensorial, and culturally inclusive products. Leveraging the power of marketing, new occasions and promotions, brands and private label alike are intent on launching new products that align more closely to consumer values.

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to map the future of retail. To guide the retail industry through this reinvention, Euromonitor partnered with the National Retail Federation (NRF) on an abbreviated version of this report, which was published externally.

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition touch on topics such as generative AI, recommerce, online budget hacks, the popular social network TikTok and product returns.

Amid high-profile lawsuits and recalls, ingredient-led beauty is propelled by consumers’ quest to control their health. Awareness is rising among all beauty consumers, but is growing faster in certain groups, like Generation X and males. Because ingredient-led beauty appears in many trends and international concepts, players can apply ingredient innovation across a wide range of price tiers and categories. The next wave of ingredients will be highly influenced by sustainability and biotechnology

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities remain among the risks adding to inflationary pressures. Increasing prices also undermine consumer purchasing power, while persistent inflationary pressures encourage central banks to tighten monetary policy.

A host of challenges to the plant-based alternatives market have seen sales stalling or slowing across some markets, and major producers are reframing their expectations – or exiting altogether. With price, health credentials and taste in the frame, alternatives face a fight to claim greater share from the animal-based products they compete with. This report considers why and looks at how companies are meeting these challenges.

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying, customisation, gamification, the creator economy and web 3.0.

The surge in diet-related non-communicable diseases has led government authorities to take action, pushing the food industry to prioritise nutritional quality. Among the measures taken, front-of-pack labels have come to prominence, particularly in Europe. This report looks at nutritional choices from the perspective of both consumers and governments by giving insight into what consumers want versus what they eat, and how the food industry is responding to government regulation.

Special diets remain an important tool for weight management. The majority of followers of keto, low-carb and paleo diets are young, educated consumers without major health issues, which makes special diets a preventative measure and a part of a lifestyle, rather than a remedy. These niche diets are potential growth areas for higher margin products, and are spreading from developed regions to developing ones, where an increasing number of consumers are trying to improve their nutrition.

Consumers are increasingly shifting to online shopping, and they are very interested in nutritional information. As a result, it has become vital for brand owners to position their products in the most effective way on digital platforms. In this regard, health claims have come into prominence, in line with the increasing health focus propelled by the pandemic. This report provides insights into some of the most used health claims in food and beverages, and discusses areas of opportunities.

The brand perception and reputation of the company is the most common reason for investing in sustainability according to Euromonitor’s Voice of the Industry survey. But what happens to this motivator during a pandemic, when values and priorities shift? Sustainability strategies need an update to align with the social priority in the new normal.

The plant-based trend continues to evolve, moving beyond the obvious manifestations in food to products across apparel, consumer health, beauty and personal care, drinks and even home care. This report examines its spread and what consumers are looking for, showcasing some key examples across the industries which demonstrate how producers are responding to customer interest.

Driven by increasing awareness of holistic beauty and wellness, consumers are increasingly looking to improve their appearance via both external solutions and internal solutions through functional food. Innovation in functional ingredients to support beauty and women’s and men’s health, including premenstrual syndrome (PMS) and fertility, is heating up. This report explores the potential of beauty and gender-specific health benefits in food, and showcases product innovation in this space.

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is responding across consumer markets and geographies and the long-term impact.

This overview of the environmental climate cost of food concludes that current upcoming solutions have the potential to reduce GHG emissions from agriculture by 60%, without a change in consumption. Challenging the perception that abandondment of animal foods is the only way for a sustainable food industry, regenerative farming of livestock is emerging as a key pillar of the food industry's carbon reduction plans, which depend on the restoration of farm land, where food security is most needed

As consumers increasingly seek plant-based protein ingredients, producers are ever-more interested in plant-based food for health and sustainability; innovation around plant-based protein ingredients is surging. This briefing suggests that, besides the approach of focusing on ingredients, producers also need to consider promoting how existing foods can fit into a plant-based diet and encourage consumers to reduce animal protein by substituting more plant-based food.

A scorecard approach evaluating survey results, macro environment and claim usage across 40 markets to help companies prioritise where to emphasise sustainability and to which target group. Analysis of brand level claim usage identifies the key selling points of niche key challengers in growth markets and focuses on packaged food multinationals.

Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are committed to areas like animal welfare, fighting food waste, plastic pollution, organic production and social commitments. This report analyses key sustainability trends driving change in the food and nutrition industry and delves into how companies are reacting to get up to speed into this space.