In 2025, sugar confectionery in the US is recording strong value growth and improved volume growth. Volume sales are seeing marginal increases as growth turns positive following 2024’s slight decline. This turnaround is significantly supported by American consumers shifting away from chocolate products considering dramatic rises in global cocoa prices which have made chocolate less accessible to cost-sensitive shoppers. Sugar confectionery has consequently become a more attractive and affordable

Value sales of sugar confectionery will remain positive in Canada in 2025, while volume growth outperforms value. Sugar confectionery in Canada is experiencing significant price promotions as retailers attempt to offset sales declines in chocolate caused by price increases. Retailers are targeting indulgent occasions through promotional pricing of sugar confectionery, resulting in volume growth despite a slight slowdown in retail value sales due to lower average prices.

In 2025, both the volume and value of Japan's sugar confectionery market are expected to increase, continuing the growth trend from 2024 despite a declining population. This positive trajectory is largely being driven by the success of new categories such as gummies and jellies, and the ongoing popularity of mints. The Japanese sugar confectionery category is characterised by a vast array of SKUs, with new products and concepts continuously emerging. Notably, gummies, mints, and medicated confec

In 2025, the sugar confectionery market in the UK is set to experience moderate gains in both volume and value. This improvement follows a period marked by intense sugar price fluctuations and inflationary pressures, which had previously constrained growth and consumer spending. As inflation eases and sugar prices stabilise, consumers’ confidence improves, allowing more occasions of indulgence in non-essential treats. This recovery is further being supported by the resurgence of impulse buying,

Retail value sales of sugar confectionery in China are rising moderately in 2025, with only marginal growth seen in volume terms. Medicated confectionery, gummies and jellies, and mints are the key drivers, with medicated confectionery leading both value and volume growth. Boiled sweets, by contrast, is in decline.

Sugar confectionery enjoyed moderate current value growth and more modest retail volume growth in 2025. Gummies and jellies remained the largest subcategory, with broad appeal across various age groups and a strong presence in both packaged and loose formats. A key contributor to the subcategory’s performance was the continued popularity of pick-and-mix offerings, which gives consumers the flexibility to curate their own assortment. These formats remained staples in supermarkets, cinemas, and co

Despite overall growth in retail value, sugar confectionery in South Korea is experiencing a decline in volume terms in 2025. This is largely due to weakening demand for traditional offerings such as mints, boiled sweets, and toffees, caramels and nougat, all of which are steadily losing ground.

In India, the demand for sugar confectionery in the form of fruit-based gummies has picked up, driven by the shift in consumer preference toward healthier options, and the availability of diverse flavours of gummies. Gummies, due to their fruit-derived ingredients, are gaining popularity as they are perceived as healthier alternatives to traditional sugar confectionery in the form of boiled sweets and toffees. Increased consciousness about sugar intake and the inclination towards healthy eating

In 2024, sugar confectionery in Brazil maintains a flat performance in retail volume terms, continuing the trend from the previous year. However, this marks a notable improvement from 2020 to 2022, when the category experienced a demand slump due to limited impulse purchasing opportunities during the pandemic. The resurgence of out-of-home activities and increased consumer traffic in commercial areas is having a positive impact on volume sales of sugar confectionery.

Sugar confectionery in Thailand is set to see a flat performance in retail volume terms in 2024. Demand is being negatively impacted by increasing consumer concerns about the health implications of excessive sugar intake, and a shift towards avoiding snack foods with unnecessary additives and chemicals. Additionally, because sugar confectionery is often purchased on impulse, it faces challenges as consumers tighten their budgets in response to rising prices for packaged foods and other essential

Sugar confectionery remains in a small volume slump in Indonesia in 2024, while value sales achieve small positive gains. Sugar confectionery faces challenges from rising health and wellbeing trends, within which there is a growing awareness of the health risks connected to excessive consumption of sugar. This is most notable among the middle and upper classes in the country, which is the consumer segment most inclined to follow such trends. Indeed, there are many options within healthier-positi

In 2024, sugar confectionery is set to be more resilient than chocolate confectionery in South Africa in retail volume terms, as some consumers have been trading out of the chocolate confectionery category due to strong price increases. Sugar confectionery is still expected to record a retail volume decline in 2024, as prices have also been increasing strongly in this category, and consumers are struggling with the rising cost of living and cutting non-essential products from their budget. Never

Retail volume sales of sugar confectionery in Malaysia are set to continue to decline in 2024.Growth is being impacted by a wave of price hikes, as manufacturers battle with higher operating costs. This is due to the increasing prices of raw ingredients, such as sugar, as well as higher energy and transportation costs, sparked by the ramifications of the Israel-Hamas war and the conflict in Ukraine. With consumers already feeling the pinch due to the high cost of living, they are becoming more d

Sugar confectionery products of Mexican origin with flavours such as tajin, chamoy and tamarind have continued to gain popularity in Guatemala in 2024. While such varieties were historically mainly sold in specialist ethnic food stores in the country, in recent years they have become more widely available via mainstream grocery retailers channels such as small local grocers and supermarkets. Pastilles, gummies, jellies and chews, boiled sweets and other sugar confectionery are among the categori

Sugar confectionery sales in Uruguay continued their robust growth in retail volume terms in 2023, with a similar positive trajectory anticipated for 2024. This marks the first full year of post-pandemic normalcy, and 2024 is expected to surpass pre-pandemic levels. However, the recovery is not uniform across all subcategories. The lion's share of the growth can be attributed to pastilles, gummies, jellies, and chews. This category boasts the highest level of innovation within sugar confectioner

Sugar confectionery in Lithuania will see minimal growth in retail volume terms in 2024, in light of ongoing concerns over the health impacts of excessive sugar intake. Perceived old fashioned products, such as boiled sweets, continue to decline, as they are considered to contain an excessive amount of sugar in each portion. Consumers are also concerned about the impact of these products on dental health, and as such, are increasingly avoiding eating boiled sweets.

In spite of continuing high inflation, sugar confectionery in Pakistan is expected to register healthy constant value and volume growth. The affordability of sugar confectionery boost volume sales, as does a continuing growing population. In addition, a stabilising economy is expected to boost consumer confidence.

Sugar confectionery is expected to register healthy volume growth, through constant value growth will be more muted, as inflation cuts into profit margins. Sugar confectionery is linked to special occasions, celebrations and holidays and plays a significant role in cultural traditions. Additionally, the convenience and accessibility of these products align well with modern, fast-paced lifestyles, making them popular choices for on-the-go consumption. Despite a steady increase in average unit pri

2024 has been another tough year for sugar confectionery in Slovenia with economic pressures and increasing health concerns pushing consumers to cut back on spending on these products. Elevated inflation and rising production costs have been reflected in rising product prices while consumers have become increasingly aware of the long-term impact on health. In an effort to address these health concerns some manufacturers have focused on adding functionality to their sugar confectionery products.

Value sales of sugar confectionery in Australia continue to grow as a result of rising unit prices due to inflationary pressures. However, retail volume sales have seen a consistent decline since 2022, with the trend continuing into 2024. Price is one of the factors for consumers purchasing less sugar confectionery, with Australians spending less on snack foods and drinks to save money.

Sugar confectionery is showing strong value sales and moderate volume sales in Kazakhstan in 2024. While value is being driven by high prices caused by inflationary pressures, supply chain challenges regarding raw materials have been resolved, which helps to support the category overall. We also note that prices between chocolate confectionery and sugar confectionery are not significantly different, so we are not seeing any notable trends in switches between the two.

Pastilles, gummies, jellies, and chews is experiencing significant growth in both volume and value terms in sugar confectionery in Estonia in 2024 due to their widespread popularity amongst both adults and children. As the trend towards healthier eating and living continues to rise in the country, consumers are actively searching for sweets that are perceived to be healthier and new product launches in the category often have a healthier positioning. Haribo, for instance, introduced a line of ch

As with other snack segments in Algeria in 2024, volume growth for sugar confectionery is expected to be muted, as retail prices continue to rise. As such, local players focus on low and mid-priced ranges. They also offer frequent promotions and discount to support volume sales. A growing population also support volume sales somewhat.

Despite the post-(COVID-19) rebound in retail volume sales of sugar confectionery in the Philippines, between 2022 and 2024, the market size is set to remain below the 2019 pre-pandemic level at the end of the review period. One factor hampering the growth in and fuller recovery of sugar confectionery is that chews, marshmallows, lollipops and yemas (sweet custard made with egg yolks and condensed milk and listed under “other” sugar confectionery) are all included in the list of foods that are n