Sugar confectionery in the US is set to maintain slow and stable retail volume growth in the forecast period, along with stronger current value growth rates. Nevertheless, product reformulation is likely to be necessary.
The fight for share in sugar confectionery between Mars Wrigley Confectionery, The Hershey Co, and Ferrara Candy Co Inc will ensure they do not rest on the laurels of their core brands, as younger audiences seeking the “new new”, and slowly growing spending power amongst this group, will characterise the years ahead. Successful rollouts may come from unique flavour offerings, but what will more likely drive overall brand loyalty is new textural and visual extensions, as has been seen from Nerds in recent years.
While much concern has been raised about the impact of revolutionary GLP-1 drugs such as Wegovy and Ozempic on consumer habits, the specific consequences of these drugs on sugar confectionery are likely to be minimal. While the nature of these drugs is to disincentivise appetite in general, the predominant subsets of consumers using these drugs have minimal overlap with those consuming sugar confectionery overall.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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