Sugar confectionery in China is expected to experience low and slowing growth in retail current value terms over the next five years. Stronger growth is likely to be prevented by rising health consciousness amongst consumers, and their increasing emphasis on reducing their sugar intake, limiting demand for high-sugar products such as sugar confectionery in favour of healthier snacks.
Many leading companies in sugar confectionery have begun to pay attention to the sales channel of snack collective stores. The performance of these snack discount stores in second- and third-tier cities is increasingly impressive, and they also account for a significant proportion of overall sales of sugar confectionery.
Due to the intense competition in sugar confectionery, and as the leading companies have established a strong reputation and solid presence in the market over many years, the intense competitive environment is likely to continue over the forecast period. In order to sustain their positions in the category, businesses will need to continuously innovate and develop sugar confectionery with different flavours, unique textures, novel shapes, and various functions to attract consumers.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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