Local consumers are being increasingly impacted by the media highlighting nutritional components of the foods and beverages they purchase, elevating the level of awareness and concern over determined ingredients. In 2024, there were reports that international studies identified that high xylitol consumption may double the risk of heart disease.
Brands of sugar confectionery are leveraging the “kidcore” trend with new launches in Brazil. Such a trend aims to work as a reconnection with beloved childhood memories, celebrating the nostalgia of the 1990s and 2000s.
Brazilian culture traditionally drives consumption of sugar confectionery during special periods and events. The season dedicated to such products starts with “Dia de São Cosme e Damião”, which is celebrated annually on 26 September by those of the Catholic faith, and on 27 September by those who follow the traditions and religions associated with African origins.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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